If you’re selling your home, how aggressively your real estate agent markets it matters. No matter how well your home may show in person, no matter how good the price, no matter how good the listing photos may be, it still comes down to one thing. How many eyeballs get to see it!
That’s why I’ve always looked for different ways to market my house listings and get them maximum exposure.
That used to mean putting listings on Trulia, Zillow and Realtor.com, but now our board of Realtors takes care of sites like those through a listing syndication program. So the question I asked myself a few years ago was “what can I do differently now to gain an advantage for my seller clients?” The answer I came up with was to create websites that rival the major real estate portals in search results and to use social media to promote my listings. Your on one of those websites right now. It receives 8 times the traffic an average Realtor’s website gets, and this site gets even more.
Now I’m adding something else to increase views of the houses that I list for sale on the MLS.
I’ve started doing Hosted Home Tours. What is that? It’s a video presentation of a home that was made by a videographer walking through a home with a handheld camera, shooting video footage including some of me, the host, adding commentary.
The idea is to not only get more eyeballs on the houses I feature, but to present them in a different way, in a way that that is more captivating and to make the house stand out from the competition.
YouTube is Growing
You make not use YouTube. You may not even like it, but the total numbe of videos watched every year continues to grow. Not only are people watching videos, they are now using YouTube just like they do Google, Bing or Safari. They use it like a search engine to find information on the web.
The problem is, most Realtors are not taking advantage of YouTube to market the houses they have listed for sale to the fullest.
You see, people go to YouTube to watch videos, not slideshows. In fact, studies I have read in the past have indicated that home shoppers would rather click through photos than watch a video which is just a slideshow of photos. Slideshows are usually too long, the musin is annoying, and they fail to add value to the user experience.
Real video does add to user experience. As the videographer moves through a house house shoppers get to see how a floorplan flows, how one room is connected to another. They get a better idea of where the rooms are positioned. Is the family room behind the eat in kitchen? Real video shows things like how deep a room is. This can be a big problem in still photos.
There’s one other important way that a video is different from a slideshow. For those people who aren’t going to read, and agent can use voiceover comments to give information about the house that a potential home buyer might otherwise miss. In the video above I talk about how the neighborhood is located near the foothills of the Sandia Mountains and that there are hiking and biking trails located nearby, for example.
Social Media Matters Too
It’s not enough to create a great video though. You have to make sure it shows up in search not only on YouTube, but on Google as well. That’s where having a high powered Albuquerque real estate blog like this one come in to play, and that’s where social media promotion on sites like Facebook, Twitter and GooglePlus comes into play. And I am without a doubt, the most aggrressive Albuquerque real estate marketer on Social Media.
Before I wrap this up, here are two more Hosted Home Tours to watch:
Want to get your house maximum online exposure? Call or text me at (505) 803-5012.
by Rich Cederberg, eXp Realty, (505) 750-1846.