I remember a few years back, when I was a new blogger, being taught that a blog post without an image was a blog post that was not finished.
Now that I have compiled a nice library of Albuquerque Real Estate Videos, I’m starting to feel that same way about them, like a blog post without a video is an incomplete post. That’s why I’ve been working on creating a library of video content to have on hand on a wide variety of topics.
Video Blog Posts
When I first starting making real estate videos, I used them in a very limited way. I would embed the video in a blog post, write a short intro, transcribe the video and put the text under the video and then boom! I had an easy to write blog post.
Here’s an example: Albuquerque Buyer’s Broker.
Now that I’ve been at it for several years, I’ve started to sprinkle my videos in with my blog posts more liberally. The idea came to me through the sports blogs I read every day, many of which have video content on virtually every post. I noticed that sometimes I would click and watch the videos, sometimes I wouldn’t. It depended how I felt at the time: did I feel like watching a video right then? It also depended upon which device I was on: phone, tablet or desktop; and it also depended where I was at the time.
That being said, there are a variety of factors that determine if visitors to my blog are going to watch my videos or not, and since it takes time and money to make videos that’s just unacceptable.
Video Content is Plug and Play
Plugging my videos into other written blog posts helps solve this problem by providing more opportunities to get clicks.
Plus, just like it’s a good idea to link to related written blog posts on your blog and other’s blogs across the internet to enhance your content for your readers, it’s a good idea to embed related videos on your blog. Of course you need to use discretion when doing this, just like links to unrelated written blog content adds little value and looks spammy, embedding unrelated videos will do the same.
Here’s one video that I’ve been to use in multiple blog posts. It describes what a buyer’s broker is:
And here are three posts that I though were good matches for this content:
- 7 Tips for Picking a Lot to Build Your New House On
- Don’t Call the Listing Agent on that Albuquerque House
- 7 Tips for Making a Smart Home Purchase
Making Videos Will Hone Your Realtor Skills
If you’ve been seeing some of my real estate videos and you’re wondering why I make them, I like to share three good reasons for doing it.
First of all, making these videos has been really good practice at speaking authoritatively on real estate topics, topics that come up almost every day during the course of normal real estate business. Second, it’s also been good practice for speaking in a more engaging manner. Engaging the camera is way harder than engaging people. Third, it provides an easy way to make content to add to my YouTube channel.
If you’re a real estate agent, especially if you are a blogger, I would highly recommend that you get started!
by Albuquerque Realtor Rich Cederberg, eXp Realty (505) 803-5012.